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Toyota Logo

(Png HD, Logo Meaning, Brand Overview)

IN Car BrandsUpdated January 30, 2022

2019-PresentCurrent Toyota Logo

Current Toyota Logo (2019), HorizontalDownload (PNG)

Toyota Logo Meaning

There are three ovals in the Toyota logo that are combined in a horizontally symmetrical configuration. The two perpendicular ovals inside the larger oval represent the heart of the customer and the heart of the company. They are overlapped to represent a mutually beneficial relationship and trust between each other.

The overlapping of the two perpendicular ovals inside the outer oval symbolize "T" for Toyota, as well as a steering wheel representing the vehicle itself. The outer oval symbolizes the world that embraces Toyota. Each oval is contoured with different stroke thicknesses, similar to the brush art in Japanese culture.

The space in the background within the logo exhibits the infinite values that Toyota wishes to convey to its customers: superb quality, value beyond expectation, joy of driving, innovation, and integrity in safety, the environment, and social responsibility.

Source (global.toyota): Learn what the Toyota emblem really means

Related: Toyota Crown Logo

Brand Overview

Founded: 1937

Founder: Kiichiro Toyoda

Headquarters: Toyota City, Japan

Official Site: www.toyota.com

Toyota Motor Corporation is a Japanese multinational automotive manufacturer headquartered in Toyota, Aichi, Japan. As of December 2019, was the tenth-largest company in the world by revenue. Toyota is the second largest automobile manufacturer in the world, behind Volkswagen, based on 2018 unit sales.

(Related: The Largest Car Companies in the World)

Toyota is the global market leader in sales of hybrid electric vehicles, and one of the largest companies to encourage the mass-market adoption of hybrid vehicles across the globe.

Toyota Motor Corporation produces vehicles under five brands, including the Toyota brand, Hino, Lexus, Ranz, and Daihatsu.

Slogan - "Let's Go Places".

Learn More: Toyota Wiki

Other Versions

2019-Present(Vertical)

Current Toyota Logo (2019), VerticalDownload (PNG)

Toyota takes a lot of pride in its current logo, even attributing much of the company’s success to the recognizable emblem. This pride is well-founded, as the company’s emblem quickly became one of the most recognizable automotive logos around the globe.

Since the introduction of the new Toyota logo in 2019, Toyota has announced:"Don’t use the 3-D corporate logo in brand communications".

More: Three types of Toyota logos

Old Toyota Logo

1989-2022Toyota Logo

Toyota Logo (2003)Download (PNG)

This newly designed Toyota logo made its debut on the Celsior luxury model in October 1989, and soon after, more models were proudly displaying the new emblem. An unprecedented logo of its time and clearly perceptible both head-on and in a rear view mirror, it has quickly become widely recognized as the symbol of Toyota.

There were two motivating factors in designing the logo: recognition from a distance announcing the "arrival of Toyota," and a logo with a strong visual impact that stands out from other automobiles.

1936Toyota “TEQ” Logo

Toyota “TEQ” logoDownload (PNG)

What does the Toyota “TEQ” logo mean?

What does the Toyota “TEQ” logo mean?

The "TEQ" logo is actually written in Japanese Katakana. A lot of Toyota car enthusiasts would like to give it a back story like; “teq” is short for “technology”, which is the Toyota research and development department before it was changed to “TRD” (Toyota Racing Development).

When read in Japanese the last letter reads as “ta” not “da”. There are two little lines that turn the voiced “da” sound into an unvoiced “ta” sound (below). It was decided to remove the 2 marks in the logo, and therefore change it to Toyo”ta”. So this is "teq" logo history and it is not any special performance parts that developed by Toyota.

1935The original Toyota logo (Toyoda, "da")

The original Toyota logo (Toyoda)Download (PNG)

But wasn’t Toyota originally called Toyoda?

The "Toyota" name stems from the family name of the founder, Sakichi "Toyoda," with early vehicles produced by the company originally sold with a Toyoda emblem. In 1936, the company ran a public competition to design a new logo, leading to a change in the brand name to the current Toyota.

Why the change? First, "Toyota" represents a voiceless consonant sound in Japanese, which is considered "clearer" than voiced consonants like in "Toyoda." The number of strokes to write Japanese characters, called jikaku, is also a factor. Eight strokes is believed to be connected to wealth and good fortune, and "Toyota" (トヨタ) contains exactly eight strokes. The change also signified the expansion of a small independent company to a larger corporate enterprise.

1935-2022Toyota Logo Evolution

Toyota Logo Evolution

Toyota went through several incarnations of logo designs over the course of its history. The emblem on the model AA, Toyota’s first passenger car, featured a hood ornament with wings to convey speed. This logo included the word Toyoda (the original name of the company) on a red and blue background.

The Toyota logo is widely recognized as the symbol of Toyota. When people around the world see this logo, they immediately associate it with cars of exceptional quality.

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Rank Company Country
*1 Volkswagen logoVolkswagen Germany
*2 Toyota logoToyota Japan
*3 Daimler logoDaimler Germany
*4 Ford logoFord Motor United States
*5 General Motors logoGeneral Motors United States

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Rank Company Country
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