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Porsche Logo

(Png HD, Logo Meaning, Brand Overview)

IN Car BrandsUpdated January 30, 2022

2014-PresentCurrent Porsche Logo

Current Porsche Logo, Size:(2100x1100)Download (PNG)

Porsche Logo Meaning

The horse on the Porsche logo, which was taken from Stuttgart’s Coat of Arms, represents the stud farm (a term for a horse-breeding farm, so “stud farm” in German is Stuttgart or Stuotgarten) on which the city was built.

Coat of arms of StuttgartCoat of arms of Stuttgart

In addition, The antlers and the black/red stripes on the logo were influenced by the Free People's State of Württemberg seal, as the state colors are black and red.

Coat of arms of Württemberg (1922)Coat of arms of Württemberg

The Porsche symbol pays homage to Stuttgart, where Porsche’s headquarters are located. Württemberg’s old coat of arms is the Porsche logo’s origins and a part of Germany’s history.

Today, the Porsche logo is a symbol of wealth, status and car performance. The Porsche logo is widely regarded as one of the most memorable, enduring and widely recognized logos in the automobile industry.

YouTube video: How It's Made: the Porsche Crest

Brand Overview

Founded: 1931

Founder: Ferdinand Porsche

Headquarters: Stuttgart, Baden-Württemberg, Germany

Official Site:

Porsche is a German automobile manufacturer specializing in high-performance and luxury sports cars, SUVs and sedans. Porsche was created in 1931 as a design engineering department by Ferdinand Porsche.

Porsche AG is headquartered in Stuttgart and is owned by Volkswagen AG, which is itself majority-owned by Porsche Automobil Holding SE. Porsche's current lineup includes the 718 Boxster/Cayman, 911, Panamera, Macan, Cayenne, and Taycan.

Learn More: Porsche Wiki

Other Versions


Porsche Logo (2050x1100)Download (PNG)

Porsche Logo Origins

While the creation of the Porsche logo isn’t completely agreed on, Germans contend that the Porsche crest was designed by engineer Franz Xaver Reimspiess.

However, North Americans believe that Ferdinand Porsche’s son, Ferry Porsche, drew the Porsche logo on a napkin during a meal with Max Hoffman, the American Porsche distributor. After bringing the logo design back to Germany, Ferry Porsche had it polished up and put on the company’s cars.

No matter the origins, the iconic Porsche crest was introduced to the American market in 1952 and has become an easily recognized symbol for luxury and power in the automotive industry.

More: The Meaning Behind the Porsche Logo

Old Porsche Logo


Old Porsche Logo (1963)Download (PNG)

The Porsche logo was adopted in 1952, when the brand came to the US market, for better recognition. Previously just the inscription «Porsche» was on the hoods of the cars.

Other Porsche Logo

911 Carrera

The Original Porsche Logo (1922)Download (PNG)

Porsche 911 Carrera logo png transparent.


The Original Porsche Logo (1922)Download (PNG)

Porsche GT3 logo png transparent.

70th Anniversary

The Original Porsche Logo (1922)Download (PNG)

Porsche 70th anniversary logo png transparent.

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