Oldsmobile Logo (1996-Present)
|Founder||Ransom E. Olds|
|Headquarters||Lansing, Michigan, United States|
Oldsmobile was a brand of American automobiles produced for most of its existence by General Motors. Olds Motor Vehicle Co. was founded by Ransom E. Olds in 1897. In its 107-year history, it produced 35.2 million cars, including at least 14 million built at its Lansing, Michigan factory. When it was phased out in 2004, Oldsmobile was the oldest surviving American automobile marque, and one of the oldest in the world, after Daimler, Peugeot and Tatra. Though it was closed in 2004, it still remains an active trademark of the General Motors Corporation. The closing of the Oldsmobile division presaged a larger consolidation of GM brands and discontinuation of models during the company's 2009 bankruptcy reorganization.
Oldsmobile Symbol (black)
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Oldsmobile’s last emblem has an “international” influence to it, almost appearing nautical–like a sailboat. According to the company’s official explanation, it’s still the iconic rocket–but turned horizontally and going “in a new direction” for Oldsmobile. The rocket piercing the oval shows the brand going outside the boundaries, and its asymmetrical shape reflects its originality.
Oldsmobile Symbol (1981-1996)
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Rocket Emblem II (1981-1996) Little changed in Oldsmobile’s logo in the 1980s, except the removal of the rocket’s tail and the boxing-in of the logo.
Oldsmobile Symbol (1960-1979)
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Rocket Emblem (1960-1979) Running with the rocket theme and based on the popularity of its Rocket V8 engine, Oldsmobile fully embraced the rocket as its insignia. It even altered the grilles and taillights on its models to imitate the upright rocket. During this time, Oldsmobile hit its peak with the country’s best-selling car, the Cutlass.