2002-PresentCurrent Ferrari Logo
Ferrari’s symbol can be traced to the Italian fighter ace Francesco Baracca who painted the black prancing horse onto the fuselage of his plane. He recorded 34 kills and was killed in 1918, becoming a national hero.
In 1923, a car-loving Italian from Modena called Enzo Ferrari met the mother and father of Baracca. Baracca’s mother told Ferrari to paint the prancing horse on his cars as it would give him good luck. Ferrari did so and added the splash of yellow, the color of his birthplace, Modena.
YouTube video: The genesis of the Ferrari brand
Founded: 1947
Founder: Enzo Ferrari
Headquarters: Maranello, Italy
Official Site: www.ferrari.com
Ferrari is an Italian automotive manufacturer in the Formula One World Championship, also involved in high-end and high-performance racing cars, supercars, and luxury sports cars. The company was founded by Enzo Ferrari in 1939 out of Alfa Romeo's race division as Auto Avio Costruzioni, the company built its first car in 1940. However, the company's inception as an auto manufacturer is usually recognized in 1947, when the first Ferrari-badged car was completed.
In 2014 Ferrari was rated the world's most powerful brand by Brand Finance. In June 2018, the 1964 250 GTO became the most expensive car in history, setting an all-time record selling price of $70 million.
Learn More: Ferrari Wiki
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The famous logo of the Ferrari racing team is a black prancing horse and a yellow army of coats, usually with the inscription S F that means Scuderia Ferrari. The logo is crowned with green, white and red stripes, which symbolize Italian national colors.
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Originally, the symbol was used by World War I pilot Francesco Baracca on his airplane.
The reason Ferrari’s horse is black, not red, is because it was meant to be a symbol of mourning for the fallen pilot.
The Prancing Horse is used as part of Ferrari and Scuderia Ferrari logos, on Tifosi's flags and as a Ferrari symbol. The hopping horse reflects the power and nowadays fans of the company instantly feel sports and speed vehicles when they consider the Enzo Ferrari logo.
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The bottom stylized "Ferrari" text. A font called Ferro Rosso by Michael Hagemann is very similar to the slab serif for the stylized “Ferrari”.
The Original “Prancing Horse”
That initial “prancing horse” on Francesco Baracca’s airplane was depicted in red on the white cloud-like form, but Ferrari decided to have the animal in black. Black color means grief on Baracca’s team planes after the airman was killed in the fighting. Then Ferrari added a canary-colored background as this was the symbolical color of Modena, Ferrari’s birthplace.
Ferrari 488 GTB Logo
Ferrari 488 Spider Logo
Ferrari 488 Pista Spider Logo
The Ferrari 488 (Type F142M) is a mid-engine sports car. The car is an update to the 458 with notable exterior and performance changes.
The 488 GTB was named "The Supercar of the Year 2015" by car magazine Top Gear, as well as becoming Motor Trend's 2017 "Best Driver's Car". Jeremy Clarkson announced the 488 Pista as his 2019 Supercar of the Year. The 488 was succeeded by the F8 Tributo in February 2019.
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| *1 |  Volkswagen |
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| *2 |  Toyota |
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| *3 |  Daimler |
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| *4 |  Ford Motor |
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| *5 |  General Motors |
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| Rank | Company | Country |
|---|---|---|
| *1 |  Bridgestone |
Japan |
| *2 |  Michelin |
France |
| *3 |  Goodyear |
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| *4 |  Continental |
Germany |
| *5 |  Sumitomo |
Japan |
